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The Mii Channel is an avatar creator, where users can design 3D caricatures of people called Miis by selecting from a group of facial and bodily features. At the Game Developers Conference 2007, Shigeru Miyamoto explained that the look and design of the Mii characters are based on Kokeshi, a form of Japanese doll used as souvenir gifts.
A Wired interview of Katsuya Eguchi (producer of Animal Crossing and Wii Sports) held in 2006 confirmed that the custom player avatar feature shown at Nintendo's E3 Media Briefing would be included in the hardware. The feature was described as part of a "profile" system that contains the Mii and other pertinent player information. This application was officially unveiled by Nintendo in September 2006. It is incorporated into Wii's operating system interface as the "Mii Channel". Users can select from pre-made Miis or create their own by choosing custom facial shapes, colors, and positioning. In certain games like Wii Sports, Wii Play, Wii Fit, Wii Sports Resort, Wii Party, Wii Fit Plus, Mario & Sonic at the Olympic Games, WarioWare: Smooth Moves, Mario Kart Wii, Mario Party 8, My Pokémon Ranch, Animal Crossing: City Folk, and Guitar Hero 5, each player's Mii will serve as the character he/she controls in some/all forms of gameplay. Miis can interact with other Wii users by showing up on their Wii consoles through the WiiConnect24 feature or by talking with other Miis created by Wii owners all over the world. This feature is called Mii Parade. Early-created Miis as well as those encountered in Mii Parades may show up as spectators in some games. Miis can be stored on Wii Remotes and taken to other Wii consoles. The Wii Remote can hold a maximum of 10 Miis. The Wii itself can hold 100 Miis.